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Privacy Policy



This is the Privacy Policy of Denihan Hospitality Group and its affiliates, properties and property owners (collectively “DHG” or “us” or “we”).  DHG has prepared this privacy statement to inform you with respect to how we collect, use, disclose and safeguard your personal data.

This privacy Policy describes the privacy practices of DHG for the data we collect through various channels, such as:

Collectively, we refer to the Websites and offline channels as “Services.”

By using the Services, you agree to terms and conditions of this Privacy Policy.

This Privacy Policy may change from time to time. Your continued use of our Services is deemed acceptance of such changes, so you should check this page periodically for updates.


“Personal Information” is any information that can either directly or indirectly identify you as an individual.  As we strive to provide you with the optimal guest service experience, we may collect Personal Information in accordance with the law, such as:

If you submit any Personal Information to us or our Service providers about another individual (e.g., making a reservation on their behalf), you represent that you are authorized to do so and permit us to use the information in accordance with this Privacy Policy.


We (or third party data processors, agents and sub-contractors acting on our behalf) may collect, store and use your personal information through:

Direct interactions - You may give us your information by filling in forms via our Website or by corresponding with us in person, by post, phone, email or otherwise.  This includes personal data you provide when you:

Automated technologies or interactions - As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions and patterns.  We collect this personal data by using cookies, server logs and other similar technologies.  We may also receive technical data about you if you visit other websites employing our cookies.  Typically, the data we collect automatically does not reveal your specific identity or directly relate to an individual; however, to the extent that it does reveal your specific identity or relate to an individual, we will protect the information in accordance with this Privacy Policy.

We collect data through these automated technologies and interactions from:

Aggregated Data. We may aggregate data that we collected, and this aggregated data will not personally identify you or any other user.


We use your Personal Information to provide you with our Services, to develop new offerings and to protect DHG and our guests.  Certain Services we provide will require you to provide select Personal Information to us. If you do not provide the necessary Personal Information, we may not be able to provide the requested Services to you.  Subject to applicable laws, we may collect, use and disclose relevant portions of your personal information to perform the following activities.


Lawful Basis for Processing

  • Process information received from our Website regarding inquiries or submitting registration forms.
  • Performance of a contract with you

Process hotel bookings:

  • Manage payments, fees and charges
  • Collect and recover money owed to us
  • Process bookings
  • Ensure your room is available
  • Performance of a contract with you
  • Necessary for our legitimate interests (to recover debts due to us)

Manage our relationship with you:

  • Notifying about changes to our terms.
  • Asking you to leave a review or take a survey.
  • Send confirmations and pre-arrival messages.
  • Send electronic copies or your folio.
  • Provide customer service (e.g., place dining or lounge reservations, provide additional pillows, etc.).
  • For internal administrative purposes.
  • Performance of a contract with you
  • Necessary to comply with a legal obligation.
  • Necessary for our legitimate interests (to keep our records updated, manage our operations, ensure we keep you informed and are responsive to your questions and needs, and assess customer feedback so we can continue to improve our services to you)

Personalize our services to your personal preferences:

  • Customize your experience according to your personal preferences directly told to us by you or that we learn through our interactions with you.
  • Present offers that we believe will enhance your confirmed stay and experience with us.

Necessary for our legitimate interests to ensure your stay is as enjoyable as possible, and to enhance our relationship with you.

Send you marketing communications and promotional offers


To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
  • Necessary to comply with a legal obligation

To deliver relevant Website content and advertisements to you, and measure or understand the effectiveness of the advertising we serve to you.

Necessary for our legitimate interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)

To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences

Necessary for our legitimate interests (to define types of customers for our services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)

Monitoring and preventing unlawful acts (including with the use of closed circuit television, card keys, and other security systems)

  • Necessary for the purposes of the prevention or detection of an unlawful act
  • Must be carried out without the consent of the data subject so as not to prejudice those purposes, and is necessary for reasons of substantial public interest.


We reveal personal information about you to unaffiliated third parties if:


We may also share website usage information about visitors to our website with third parties, such as advertisers on our website, for the purpose of managing and targeting advertisements and for market research analysis on our website and other sites.  For these purposes, we and our third-party advertising companies may place pixel tags (also called clear gifs) on some of the pages you visit on our website.  We will then use the non-personally identifiable information that is collected using these pixel tags to serve you relevant advertisements when you are visiting other sites on the internet.  These advertisements may be targeted to specific searches you conducted on our website during earlier browsing sessions.

Third party Internet sites available through advertising and other links on our site have separate privacy and data collection practices.  If you click on a link found on our website or any other website, you should always look at the location bar within your browser to determine whether you have been linked to a different website.

This Policy, and our responsibility, is limited to our own information collection practices.  We are not responsible for, and cannot always ensure, the information collection practices or privacy policies of other websites maintained by third parties or our service providers, where you submit your personal information directly to such websites.  Please read the privacy and security policies of any external sites before providing any personal information while accessing those sites.


Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  As such, we have put in place procedures to deal with any suspected personal data breach, and we will notify you and any applicable regulator of a breach where we are legally required to do so.


We will retain your Personal Information only for as long as necessary for the purposes set out in this Privacy Policy.  We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Website usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Website, or we are legally obligated to retain this data for longer time periods.


Our website does not sell products or services for purchase by children. This website should not be used by anyone under age 18 without the involvement of a parent or guardian.


Use of our website signifies your consent, as well as the consent of the company for whom you use our website, and whose information you submit (if any) to this online Privacy Policy, including the collection and use of information by our website, as described in this Privacy Policy, and also signifies agreement to the Terms of Use for the website. Do not continue to access and use the website if you do not accept the terms of this Privacy Policy.


DHG aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Information we hold about you, object to our processing, and/or if you want it to be removed from our systems, please contact us at

If you no longer want to receive marketing related e-mails, you may opt out anytime contacting us directly at or by clicking the unsubscribe button located at the bottom of every marketing e-mail.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights afforded to you by the Global Data Protection Regulation (“GDPR”), as follows:


We reserve the right to change this Privacy Policy at any time.  Notice of changes will be published on this page.   Changes will always be prospective, not retroactive.   If you have questions about our policies, please contact:, or by mail, as follows:

Denihan Hospitality Group
551 5th Avenue, 10th Floor
New York, NY 10176