GARDENS GETS REFRESHED
The Gardens Suites Hotel, by Affinia, unveils a complete multimillion-dollar redesign, featuring 132 suites, and new programming to bring a New York experience to its guests. Along with the exciting renovation announcement, Affinia Hotel Collection today announced the official name of the hotel as Gardens Suites Hotel, by Affinia, which was formerly known as Gardens NYC. The name change is designed to enhance the hotel’s awareness among discerning guests and better reflect the hotel’s all-suites offering. In coordination with this decision, the Affinia Hotel Collection will be renamed to Affinia Hotels and Suites to truly celebrate the suites all three properties have to offer.
Carl Cohen, Chief Commercial Officer of Denihan Hospitality, the parent company of Affinia Hotels & Suites, explains, “Every hotel room within the Affinia brand is larger than a typical New York City apartment. But when we look at the competition, Gardens Suites is in a league of its own, being an all-suite hotel that truly defines ‘expansive’. It was a strategic decision to renovate the rooms to offer an even more open layout to reflect a chic, city-smart space where guests can balance business with leisure or recovery. While other competitors have varying room sizes, the Gardens Suites guarantees you will ‘Live Large’ as every single room is a suite.”
The hotel was redesigned by acclaimed architect and designer Amanda Sullivan, known for her luxurious and modern concepts, without being minimal. Sullivan created the design in Gucci’s flagship stores in London & Paris which were so successful, that the architectural and design concepts were rolled out globally. Sullivan is also no stranger to hotel design, or Denihan Hospitality, as she created the interior finishes and custom furniture in the lobby of The James New York-SoHo. Sullivan explains that the design of Gardens Suites was inspired by artful urban gardens in which layering is of importance; “by playing with texture and light a calming palette is created to reference natural elements as if you are walking through a wooded path. This serene feeling allows the guest to relax and rejuvenate.”
Regarding the new guest experience at the hotel, Cohen explains, “Hotels need to evolve and this redesign has enabled us to further enhance the guest experience. In addition to a physical renovation, the hotel has experienced a transformation by partnering with key NYC tastemakers like Fishs Eddy, Ode à la ROSE and William Greenberg. We know that by creating a local New York experience, we will make the guests’ stay more authentic.”
The iconic New York dinnerware institution, Fishs Eddy, has equipped every kitchen with their signature 212 Skyline Collection dishware and their Brooklynese “Cawffee” Coffee Mugs. Select products will also be available for sale in the Cupboards of all three Affinia Hotels & Suites (Gardens Suites Hotel, Shelburne Hotel & Suites and Fifty Hotel & Suites). This exclusive hotel partnership brings a New York moment into the guest experience and transports a piece of the flagship store on 19th and Broadway, to the Upper East Side. Founder and owner, Julie Gaines, explains, “Our New York City Skyline pattern was inspired by the city that never sleeps – but always eats! Fishs Eddy is so excited to be partnering with Gardens Suites on their suiteredesign!”
Come join us with this special offer!